Most B2B marketers believe they are not spending enough time amplifying their content, according to a survey conducted by Converge. 85% of B2B marketers feel they don't have enough time, due to other tasks taking precedence.
Blog posts and social media posts are the two types of content that are amplified the most. Social media is the top channel for both organic and paid content amplification, according to the survey.
The survey was conducted among 106 B2B content marketers from various industries and company sizes in December 2020 and January 2021. The findings demonstrate the need for B2B marketers to focus more on content amplification.
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The State of B2B Content Amplification
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