The Most Difficult Marketing Channels to Track

According to recent research from Ruler Analytics, marketers report the most difficulty in tracking the impact of television and print campaigns. All marketers who use television and 95% of marketers who use print struggle to track performance. Websites and email are the easiest channels to track.

The most tracked metrics by marketers are conversions (81%), leads (78%), revenue (64%), clicks (57%), and ROI (54%). The report was based on data from a survey of 205 marketers from B2B and B2C companies.

Overall, marketers appear to struggle the most with tracking the impact of their television and print campaigns. However, websites and email are the easiest channels to track, and marketers prioritize tracking conversions, leads, revenue, clicks, and ROI.