Senior Marketers Are (Very) Optimistic About the US Economic Outlook

Marketing Strategy — Tue., Mar. 30, 2021

Most senior marketers are optimistic about the US economic outlook, according to recent research from The CMO Survey, Duke's Fuqua School of Business, Deloitte, and the American Marketing Association. On a 0 (least optimistic) to 100 (most optimistic) scale, respondents gave an average score of 66.3, near a historic high, across sectors such as B2B product, B2B services, B2C product, and B2C services.

55% of senior marketers say they are more optimistic about the US economy than they were in the previous quarter, and they expect their overall marketing spend to increase by 10% over the next 12 months. The report was based on data from a survey conducted in February 2021 among 356 senior marketers at for-profit companies in the United States.

The CMO Survey has been conducted twice a year since 2008. It is an important tool for marketers to gauge the current and future state of the US economy and its potential impact on their businesses.

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