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COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
Marketing Strategy — Wed., Feb. 3, 2021Webinars, SEO, and email have grown in importance for B2B tech marketers since the outbreak of the COVID-19 pandemic, according to recent research from FINITE and 93x.
57% of B2B tech marketers said webinars have increased in importance, 39% said SEO has increased in importance, and 32% said email has increased in importance.
The biggest tech marketing challenges for 2021 are balancing quality and quantity (47%), digital fatigue (44%), and measuring the right KPIs (40%).
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COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
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