According to a recent research from Radix Communications, the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process. The report was based on a survey of 105 content marketers from B2B firms. 65% of them cited changing and conflicting priorities and unclear briefs as major issues.
Most B2B content marketers agree that if nobody else had to sign off on their content, the results would be a lot better. However, they disagree with the statement that in their organizations, everybody agrees on what good content is.
The research was conducted by Radix Communications and based on a survey of 105 content marketers from B2B firms around the world.
The Top Barriers to Creating Great B2B Content
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