Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Are Host-Read Podcast Ads More Effective?
Advertising & Promotions — Wed., Nov. 25, 2020Recent research from Nielsen found that host-read podcast ads tend to be more effective in driving recall and other lift metrics, with an average brand recall of 71% compared to 62% for non-host-read podcast ads.
Results showed that host-read podcast ads were more effective in driving familiarity, affinity, info-seek intent, purchase intent, and recommendation intent.
The report was based on data from more than 260 surveys across 240 brands. Listeners were presented with podcast clips to assess the effectiveness of different ad types using brand lift metrics.
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Are Host-Read Podcast Ads More Effective?
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