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The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Recent research from Best SEO Companies found that popular YouTube videos tend to have thumbnails which are colorful, feature human faces, and contain text.
The report was based on analysis of 740 of the most popular YouTube videos of 2020, with 72% featuring a human face and 88% being colorful. Additionally, 70% of thumbnails contained a title or text.
The study also showed that thumbnails for news related videos tended to feature negative emotions, while those for home and living videos tended to show sadness. This report was based on analysis of the 740 most popular YouTube videos to date in 2020.
... continue reading belowThe Anatomy of a Popular YouTube Thumbnail Image
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As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.