Recent research from Best SEO Companies found that popular YouTube videos tend to have thumbnails which are colorful, feature human faces, and contain text.
The report was based on analysis of 740 of the most popular YouTube videos of 2020, with 72% featuring a human face and 88% being colorful. Additionally, 70% of thumbnails contained a title or text.
The study also showed that thumbnails for news related videos tended to feature negative emotions, while those for home and living videos tended to show sadness. This report was based on analysis of the 740 most popular YouTube videos to date in 2020.
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The Anatomy of a Popular YouTube Thumbnail Image
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