Do Most B2B Marketers Gate Content?

64% of B2B marketers rely on content gating to capture contact details of prospects and customers, according to recent research from Finite and CogniClick. 34% of respondents say they sometimes gate content, 25% say they often gate content, and 5% say they always gate content.

The biggest content challenges for B2B marketers are producing enough content (35%), reaching the right audience (26%), and measuring ROI (16%). The research also found other content-related findings, which can be found in the accompanying infographic.

The report was based on data from a survey of 100 B2B marketers. It provides a comprehensive understanding of content gating and associated challenges for B2B marketers.