According to recent research from Sagefrog, LinkedIn is the most popular social network used by B2B marketers, with 86% of respondents using it for social media marketing. Facebook is the next most popular (79%), followed by Twitter (60%), Instagram (60%), and YouTube (56%).
B2B marketers also report that LinkedIn is the top social network for delivering engagement. 62% of B2B marketers say they have had positive ROI from paid social, 33% say they're not using paid social yet, and 5% say they haven't had positive ROI from paid social.
The research was based on a survey conducted in 2020 among 150 B2B marketers who work for firms in a range of industries, including technology, professional services, and manufacturing.
The Social Networks Used Most by B2B Marketers
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