B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report reveals how content marketers have been adapting to the pandemic. 94% of content marketers reported adjusting their strategies, and 31% said their organization had been "extremely" or "very" successful with content marketing. It was produced by MarketingProfs and Content Marketing Institute, and sponsored by ON24. Having a documented content marketing strategy was identified as a key factor for success.

Highlights of the study include 86% of content marketers pivoting quickly, and 80% saying the changes were effective. 86% expected the changes to remain in effect for the foreseeable future. 70% of companies plan to invest in content creation and 66% in website enhancements. Charts and images were included to display findings.

The survey was emailed to 1,707 recipients worldwide, and 740 respondents from North America responded during July 2020. The full report can be accessed on the MarketingProfs website.