Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

Recent research from Social Insider revealed that the average CPM of ads delivered via Facebook Ads Manager steadily rose from March to August 2020. The report examined 250,162 campaigns from 3,887 accounts based in different locations and industries.

The CPM of August 2020 was $5.31 and the CPC was $0.43. The average click-through rate (CTR) was 3.01%. The most popular objectives for the ads were conversions, post engagement, and link clicks.

The study was conducted between January 2019 and August 2020 to gain insight into the current state of Facebook Ads Manager. The results show that CPMs have risen, while CPCs have remained relatively steady.