Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
Recent research from Nielsen found that 75% of people working from home listen to music during office hours, with 40% doing this every day and 35% doing it at least once a week.
In addition, 65% of remote workers watch TV or stream video content during a break from work at least once a week, and 56% watch TV or stream video content with sound while working at least once a week. Of those who watch TV or stream during office hours, the majority watch news programs, local news, national cable news, and national broadcast news.
The report was based on a survey of 1,000 adults in the United States who are working from home.
Listen While You Work: The Media Habits of Remote Employees
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Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
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