According to Uplers, two-thirds of digital agencies have experienced a decrease in revenue as a result of the COVID-19 pandemic. 9% of agencies reported that their total revenue dropped by half or more, while 32% reported a decrease of less than 30%.
47% of agencies experienced a decrease in leads, while 27% saw an increase. To combat the impact of the pandemic, agencies explored new channels for new clients, offered new services to existing clients, and prospected in new industries.
The report was based on data from a survey of over 130 digital agencies from around the world. It provides insight into how the pandemic has impacted digital agencies and the steps they have taken to address it.
COVID-19's Impact on Digital Agencies' Revenue and Leads
Don't worry ... it's FREE!
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.