The Top Challenges Marketers Face With Attribution
Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
Would People Rather Watch an Ad or Share Their Email Address?
Marketing Strategy — Wed., May. 27, 2020According to research from BuzzStream and Fractl, most Americans would rather watch a 30-second advertisement than provide their email address. The survey of 1,001 people revealed that 75% of respondents would prefer to watch the ad and 95% would rather give their email than their phone number. Additionally, 52% of respondents said they prefer generic ads, and 48% would rather receive personalized ads.
The data also showed that most respondents have participated in marketing tactics like sharing posts on social media and following accounts in order to enter contests. Additionally, many have provided their email in exchange for content or quiz results.
The report was based on a survey conducted in 2020 among 1,001 people in the United States. It was conducted by BuzzStream and Fractl.
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