Agencies often make mistakes when managing clients' digital advertising campaigns, according to recent research from Morphio. Common mistakes include payment failures, forgetting to turn spend off, and offending target audiences. Other mistakes include incorrect targeting, broken tracking, and having ads flagged.
To avoid mistakes, survey respondents suggest using marketing software programs with rule-based notifications and AI to help monitor for anomalies or mistakes. The report was based on data from a survey of 301 digital marketing leaders at agencies.
Overall, it is important for agencies to be aware of common mistakes and use the right tools to prevent them. This will help ensure that digital advertising campaigns are successful and effective.
Eight Common Campaign Management Mistakes Agencies Make
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