According to research from UserTesting, 64% of marketers say they should get customer feedback before launching marketing content, but only test it for certain deliverables. Pricing is the most frequently tested and press releases the least. It is most important to get customer feedback on pricing, product names, and A/B test variants.
79% of respondents say what they create impacts the customer experience, but marketers see the least value in getting feedback on marketing copy/text, social media content, and emails. The research was based on data from 7,600 professionals in 10 countries.
Overall, nearly two-thirds of marketers believe they should incorporate customer feedback when creating deliverables, but this isn't always implemented in practice. Testing for customer feedback is essential for creating an optimal customer experience.
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