How to Improve Your Conversion Rates With Digital Accessibility

Websites — Tue., Mar. 18, 2025

Digital accessibility is often overlooked by marketers, but it can have a massive impact on your bottom line. One in four adults in the US have a disability, and neglecting accessibility can exclude potential customers who control trillions in spending power.

By prioritizing accessibility, you're not only fulfilling a social responsibility but also improving key metrics like conversion rates. Making your website more inclusive benefits all users and can lead to better business outcomes.

Implementing accessibility best practices, designing clear CTAs, using simple language, personalizing the user experience, and simplifying navigation are all ways to make your website more accessible and boost conversions without spending more money. Plus, accessible websites tend to have lower bounce rates and longer session durations.

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