How to Optimize Your Email Clickthrough Rates

Email Marketing — Tue., Mar. 18, 2025

Open rates are unreliable, so focus on clickthrough rates to measure email performance. The click is crucial in driving action towards your objective.

Be cautious of inflated CTRs due to spam bots. Optimize your headline, CTA, offer, email design, and body copy to maximize clickthroughs.

AI tools can assist in content creation, but editing is needed to maintain brand voice and credibility. The ultimate goal is to convert readers into customers.

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