
The Slow But Steady Increase in Podcast Ad Spend
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
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Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.