How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Account-Based Marketing — Tue., Mar. 4, 2025

Enterprise customers bring potential for growth, but reaching decision-makers is tough. Long sales cycles and lack of insight make targeting complex. Contact-level advertising helps connect with decision-makers and address B2B marketing challenges.

Generic targeting and lack of alignment in messaging and timing hinder closing deals. Difficulty in measuring results further complicates things. Contact-level advertising allows for precision in reaching decision-makers, personalization at scale, and real-time intent signals for sales.

Contact-level advertising empowers marketing to collaborate with sales throughout the deal cycle. It allows for targeted ads to cold accounts, prioritizing named prospects, and providing air cover for deals. In a competitive B2B environment, contact-level advertising is crucial for winning enterprise deals.

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