
How to Ensure Digital Transformation Success: Take a Data-First Approach
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.
For that, you'll need a robust marketing strategy framework. Here, we'll explore five marketing frameworks to help you choose the best option for you.
A marketing framework brings a structured approach that helps you to understand your business and its place in the market.
In the same way that a TOGAF framework helps IT teams to manage critical infrastructure, a marketing framework outlines how you'll achieve your marketing goals.
Think of a journey. You might know your destination, but without a map you won't know how to get there. A framework helps you craft marketing plans and reach your goals.
However, there are many types of marketing strategy frameworks.
Unsure which marketing strategy framework to choose? Let's explore some of the best options.
Named after its creator, Porter's Five Forces framework helps organizations understand the impact of external forces. It considers the strength of your position in the industry.
The framework lists five key components:
Five Marketing Strategy Frameworks to Choose From for Business Success
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