The B2B marketing playbook is changing rapidly. Strategies must adapt to new technologies and customer expectations. It's no longer just about leads, but also personalization, data, and staying ahead of competitors.
Nine predictions for 2025 include predictive personalization, generative AI, hyper-individualization, micro-influencers, and quality content. Also, phygital fusion, synthetic influencers, and emotion AI. Trust is key with privacy and transparency.
Change can feel overwhelming, but marketers thrive on it. Take a deep breath, stay curious, and measure relentlessly. Additional resources on trends include new playbooks, strategic brands, AI agents, and digital ad trends.
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What's Changing in B2B Marketing in 2025? Everything.
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What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
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