2024 was a banner year for social media platforms. Facebook and Instagram lead in ad spend, but TikTok is gaining ground.
Content creators and AI are crucial for social commerce. Staying ahead of trends allows for authentic connections with audiences.
Threads and Bluesky are growing contenders in the text-based space. AR and VR are ready for the spotlight, and personalization is driven by zero- and first-party data.
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The Next Wave: Social Media Trends to Watch
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Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.