
Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
2024 was a banner year for social media platforms. Facebook and Instagram lead in ad spend, but TikTok is gaining ground.
Content creators and AI are crucial for social commerce. Staying ahead of trends allows for authentic connections with audiences.
Threads and Bluesky are growing contenders in the text-based space. AR and VR are ready for the spotlight, and personalization is driven by zero- and first-party data.
... continue reading belowThe Next Wave: Social Media Trends to Watch
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Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.