Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

— Thu., Jan. 23, 2025

AI has become a common part of business and personal life, raising the question of its sentience. Friendly names and romantic chatbots blur the line between artificial and human, but the Turing test is no longer reliable. The bigger question now is what voice we give AI.

Authenticity is key in marketing, and AI can help but cannot replace the human touch. Experimentation, customer interaction, humor and storytelling, and collaboration are important skills for marketers to master. Specialized AI can also be useful for automating tedious tasks and problem-solving.

As a marketing leader, it's important to define what authenticity means to you and your team. Experiment and communicate with your team to find the right balance between human and AI in your marketing. While AI may not be sentient, we have the power to decide its role in our work.

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