Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Email Marketing — Wed., Dec. 11, 2024

Email marketing saw major developments in 2024, including new deliverability requirements from Yahoo and Google. These will likely continue to impact B2B marketers in 2025.

Preview text in emails has been eroded by Google's Automatic Extraction, which uses AI to replace it with images and other content. Apple's AI summaries have a similar effect.

BIMI adoption is expected to surge in 2025, with Google and Apple both making changes to support it. Google's "Hide My Email" feature may not have a major impact, but Apple Mail's new tabs could potentially affect promotional emails in the future.

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Email Marketing Developments in 2024 and Their Ripple Effects in 2025

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