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The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
Rethinking Brand Safety and Ad Verification: A Pivot to Positivity
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Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.