According to Forrester, B2B events have become even more critical due to the rapidly evolving business landscape.
Understanding and acting on customer intentions is key to maintaining a competitive edge. AI, sales, marketing, and event technologies can help capture powerful buying signals.
Events present unique opportunities to gauge attendee interest and accelerate their journey to becoming buyers. By analyzing data and investing in intelligent event technology, businesses can customize their approach and harness first-party intent data for higher-quality results.
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Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI
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