Turning Viewers Into Buyers: How to Use CTV to Drive Conversions
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
How Brands Can Responsibly Roll Out AI as Government Regulations Tighten
Advertising & Promotions — Wed., Nov. 13, 2024The FTC is cracking down on businesses that use AI in deceptive or unfair ways, such as DoNotPay, the "Robot Lawyer." Misrepresenting AI in marketing can harm a company's reputation and result in legal fees and fines.
Regulations around AI are increasing, with the FCC proposing rules for AI-generated robocalls and California developing "responsible guardrails" for the technology. Companies should be honest and transparent in their AI claims to avoid negative consequences.
AI is not perfect and can generate misleading or biased information. Businesses must understand the limitations and potential drawbacks of AI before implementing it. It's important to assess whether AI makes sense for a brand and use it responsibly with a team of human experts behind it.
... continue reading below
Enter your email address to continue reading
How Brands Can Responsibly Roll Out AI as Government Regulations Tighten
Don't worry ... it's FREE!
