How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

Advertising & Promotions — Wed., Nov. 13, 2024

The FTC is cracking down on businesses that use AI in deceptive or unfair ways, such as DoNotPay, the "Robot Lawyer." Misrepresenting AI in marketing can harm a company's reputation and result in legal fees and fines.

Regulations around AI are increasing, with the FCC proposing rules for AI-generated robocalls and California developing "responsible guardrails" for the technology. Companies should be honest and transparent in their AI claims to avoid negative consequences.

AI is not perfect and can generate misleading or biased information. Businesses must understand the limitations and potential drawbacks of AI before implementing it. It's important to assess whether AI makes sense for a brand and use it responsibly with a team of human experts behind it.

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