How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Marketing Strategy — Thu., Oct. 31, 2024

US B2B marketers often assume that GDPR regulations in Europe make marketing more difficult, but European marketers have found success with authenticity and regulated data.

European marketers prioritize authenticity in branding and have better outcomes, higher confidence, and growth expectations. Data privacy is important and supports tailored messaging.

US marketers can learn from their European peers by focusing on data quality and authenticity. Quality over quantity is key for effective marketing and partners who respect this benchmark can help reduce waste.

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