A new generation of B2B buyer is here, changing the sales funnel. How can businesses adapt for the digital customer?
The new generation has different triggers and behaviors, with 6-10 people involved in the buying process and a preference for self-research. How can businesses meet their expectations?
To optimize the sales funnel, PR and marketing professionals can use social listening and technical SEO to create targeted content and establish brand equity. An ABM strategy can also be utilized, along with incentives and trial periods to encourage repeat business and nurture leads.
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Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
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