How TikTok's Generative AI Features Impact B2B Marketing Strategies

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How TikTok's Generative AI Features Impact B2B Marketing Strategies

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Social Media Marketing

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

Social Media Marketing

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Social Media Marketing

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Social Media Marketing

TikTok Is Now Gen Z's Top Social Platform for Product Information

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

Social Media Marketing

Five Brands Acing Social With Their Own Spin on Cultural Moments

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

How TikTok's Generative AI Features Impact B2B Marketing Strategies

Related Articles

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

The Next Wave: Social Media Trends to Watch

The Best Days and Times to Post on TikTok

What Makes Social Media Content Relevant?

TikTok Is Now Gen Z's Top Social Platform for Product Information

Five Brands Acing Social With Their Own Spin on Cultural Moments

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