Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.
Email Promotions Tab Hysteria Is Back! (Thanks, Apple)
Email Marketing — Tue., Oct. 15, 2024Apple Mail has followed suit with its iOS 18 release by adding tabs to its inbox, causing concern for email marketing industry.
However, the Promotions tab is not the spam folder and many users will turn off Apple tabs, making it unlikely to affect open rates.
Instead, focus on down-funnel metrics and watch your data to determine the impact of tabs on engagement over time.
... continue reading below
Enter your email address to continue reading
Email Promotions Tab Hysteria Is Back! (Thanks, Apple)
Don't worry ... it's FREE!
