Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

Email Marketing — Wed., Oct. 9, 2024

Social media may be popular for personal communication, but email is still the top choice for businesses. It's used by over 80% of companies and 2/3 of small businesses for marketing.

The rise of spam has made it necessary to warm up new email accounts to establish credibility and avoid being flagged. Take steps like configuring authentication protocols, starting small, and sending high-quality content.

Consistency is key in maintaining a good reputation with ISPs and email providers. Monitor metrics and regularly clean up your email lists to ensure high engagement rates.

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