Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Artificial Intelligence — Tue., Oct. 8, 2024

The landscape of marketing and technology has drastically changed over the past three decades with advancements in martech platforms, social media networks, and Big Data. However, one major advancement missing from the list is artificial intelligence. With the release of ChatGPT in 2022, the potential of AI in marketing became apparent.

One of the common ways marketers are using AI is for content creation, but its potential goes beyond that. AI can assist with content tagging, dynamic personalization, intent-signal amplification, buying agents, and revenue intelligence. These use cases allow for more efficient and effective marketing strategies.

Accurate content tagging is the foundation of these use cases and is essential for providing personalized content and improving reporting capabilities. AI-powered tools can deliver the right content to the right buyer at the right time, giving organizations an edge in the market. Simply using AI for content generation is not maximizing its potential.

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