B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Corporate America has not fully embraced LGBTQ+ Pride, leading to superficial and short-lived support. Companies often overlook the diverse needs of the community and tie allyship to profit, ultimately abandoning their initiatives when faced with opposition.
Pride may symbolize progress, but LGBTQ+ people still face discrimination. Companies' limited understanding and performative support perpetuate inequalities. The community demands genuine choice, courage, conviction, and commitment from corporate partners.
To truly support the LGBTQ+ community, companies must prioritize meaningful actions over empty gestures. Cause marketing can be effective, but it requires a deep understanding of and genuine support for the community's diverse needs and struggles.
... continue reading belowWe Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
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