The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
Advertising & Promotions — Wed., Oct. 2, 2024In 2022, Twitter (now X) informed advertisers about their ads running on profiles soliciting child sex abuse materials. Brands like Dyson, Mazda, Forbes, and PBS Kids suspended campaigns and removed ads from the platform, damaging their reputation.
Brands must be cautious when advertising on social media and influencer channels with user-generated content. Without proper policies and controls, companies risk damaging their reputation. Implementing brand safety and suitability guidelines can safeguard their reputation and bottom line.
Influencer marketing has become popular in B2B marketing, but without proper controls, it can harm a company's reputation. Companies should communicate BSS policies and vet influencers before partnering with them. UGC moderation is challenging, and AI can help assess content risk levels. KPIs and metrics can track the effectiveness of BSS policies.
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How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
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