Marketing automation is a powerful tool for companies to engage with customers and increase efficiency. The global market is projected to reach $8.42 billion by 2027. Top tools include Pardot, Salesforce Marketing Cloud, Brevo, Dynamics 365 Customer Insights, and HubSpot Marketing Hub.
Consider integration, pricing, functionality, and customer support when choosing the best marketing automation tool for your business. These tools can improve your productivity and help you achieve your goals. Learn more about marketing automation with the resources provided.
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Top Marketing Automation Tools: A Brief Comparison
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Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.