The AI Teammate: How to Collaborate With Artificial Intelligence in Sales
AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.
'Human-Ready Marketing': The Power of Human-AI Synergy
Artificial Intelligence — Tue., Sep. 24, 2024In today’s digital landscape, marketers face a challenge: to effectively harness AI while maintaining a human touch. A new paradigm is emerging, one that combines the power of both to create a “Human-Ready Marketing Organization.”
As AI becomes ubiquitous, every marketing team is using it in some capacity. The true competitive advantage lies in blending AI with uniquely human skills, creating a symbiotic relationship where each enhances the other’s strengths.
As we automate more processes, the human element becomes more valuable. Relationships and trust are crucial in marketing, and personalized, high-touch approaches often cut through the noise. The rising value of the human touch is evident in all aspects of marketing.
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'Human-Ready Marketing': The Power of Human-AI Synergy
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