2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The Internet is a diverse place, with both positive and negative aspects. The Dark Web is a well-known space for illegal activities, but there are also communities that promote positive connections and growth.
Online communities can bring a range of benefits, such as building brand awareness, customer loyalty, and discoverability. They also provide a platform for customer feedback, support, and market insights.
The key to creating a thriving community is prioritizing security, respect, and civility. This can be achieved through intentional culture, platform selection, data security, and moderation.
... continue reading belowChoose the 'Bright Web': The Why and How of Building Thriving Communities
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AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.