2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
Buyer's remorse can lead to chargebacks, returns, negative reviews, and churn. It's crucial to minimize this feeling after purchase to improve customer lifetime value.
Focus on post-purchase touchpoints and create a positive experience. Stay in touch with clients and personalize communication to affirm their buying decisions and improve retention rates.
Design a remarkable post-purchase experience, reward clients, and gather feedback to improve and maximize customer lifetime value. Analyze and act on feedback to make clients feel like integral members of your extended corporate family.
... continue reading belowPost-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value
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AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
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