Business headlines once predicted the death of marketing, but it remains a crucial factor in B2B buying. New research shows that marketers own the first 70% of the journey, making their role vital in winning over buyers.
Marketers must understand their power and use it to drive pipeline and revenue. By focusing on creating valuable resources and understanding the customer experience, they can influence decision-making and equip sellers for success.
Alignment with sales, targeting the right accounts, and monitoring buying groups throughout the journey are key principles for modern marketing success. Marketers must recognize and embrace their influence to secure their relevance in the ever-changing B2B landscape.
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B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
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