Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Measurement & Analytics — Thu., Aug. 29, 2024

Many business-to-business companies have likely considered collaborating with B2B influencers as part of their marketing strategy to expand their audience.

Measuring influencer marketing ROI may require trial and error, as brand awareness benefits are challenging to measure directly.

Before partnering with influencers, ensure their audience matches your customer profiles. Create buyer personas and set goals based on past campaigns' results.

The US accounted for 75% of global marketing spending on influencers in 2023; ensure their audience matches your customer profiles.

Determine KPIs to measure campaign effectiveness and consider hidden expenses when assessing costs.

Calculate profit by factoring in overhead and product exposure value. A strong campaign can have a ripple effect, expanding reach slowly.

Decide where to spend B2B influencer marketing dollars by setting goals, measuring KPIs, and evaluating results. If unsuccessful, try something different.

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