AI's Impact on Product-Content Orchestration in B2B Marketing
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Google SERPs and AI are big topics, but there's a trend towards organic content on platforms other than Google.
This is a smart option for building personal connections with users, as these platforms are built on community-building.
UGC, finding communities, and avoiding sales tactics are key to success. Google is also favoring first-party perspectives, so diversifying delivery is prudent.
... continue reading belowGoogle Wants You to Date Other Organic Platforms. Take Them Up on It.
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Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.