Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
Google SERPs and AI are big topics, but there's a trend towards organic content on platforms other than Google.
This is a smart option for building personal connections with users, as these platforms are built on community-building.
UGC, finding communities, and avoiding sales tactics are key to success. Google is also favoring first-party perspectives, so diversifying delivery is prudent.
... continue reading belowGoogle Wants You to Date Other Organic Platforms. Take Them Up on It.
Don't worry ... it's FREE!
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.