The Crawl, Walk, Run of AI in the Advertising Creative Process

The Crawl, Walk, Run of AI in the Advertising Creative Process

Artificial Intelligence — Tue., Aug. 20, 2024

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet.

Initial use cases for GenAI were impressive, but hype has transitioned to realism as practical applications reveal a different story.

AI adoption by large enterprise brands follows a steady curve, with a focus on data analysis and market research over automation.

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