The Top Challenges Businesses Face With Data Integration
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Partnerships are a cost-effective and attractive strategy for brands looking to expand globally, but understanding the market landscape, cultural and linguistic differences, and organizational challenges are crucial for success.
Partnerships provide value in audience reach, local knowledge, competitive intelligence, and cost-effectiveness. Brands must carefully choose partners that align with their long-term vision and consider factors such as audience demographics and performance metrics.
Before implementing a partnership strategy, organizations should perform market analysis, identify ideal customer profiles, define goals, tailor messages to local audiences, understand commission payouts and legal frameworks. Though international expansion may seem daunting, partnerships offer an opportunity for market and revenue growth.
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Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
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Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
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Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.