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How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com
Branding — Wed., Aug. 7, 2024Rebranding presents a quandary: It's all about change, but customers love consistency. A rebrand offers new markets and awareness, but balancing change with a coherent story is crucial to success. A style guide is essential to projecting a consistent image and story.
Atom, formerly Squadhelp, launched in 2011 as a naming platform and evolved to include startup tools and domain sales. To tell their story of "where everything starts," a rebrand was necessary. A style guide was key in communicating to stakeholders, teams, and the public.
The style guide enforces consistency and defines identity, increasing revenue and industry reputation. It's essential to review brand mission and target audience, redefine tone, and build style templates to ensure continuity and recognition. A style guide is crucial in communicating changes and maintaining brand equity.
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How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com
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