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Five Sales Enablement Tips for the AI Era
Demand Generation — Tue., Jul. 23, 2024Revenue enablement has changed with the mainstream adoption of AI, making it easier for sales teams to access content immediately upon request.
Automation has affected sales enablement by enabling faster sales asset generation, on-demand sales coaching, and automation of repetitive tasks.
Enablement managers should focus on creating an enablement knowledge base, prioritizing text-based content, encouraging user feedback, monitoring usage and user queries, and being cautious of chatbot accuracy.
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Five Sales Enablement Tips for the AI Era
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