Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Revenue enablement has changed with the mainstream adoption of AI, making it easier for sales teams to access content immediately upon request.
Automation has affected sales enablement by enabling faster sales asset generation, on-demand sales coaching, and automation of repetitive tasks.
Enablement managers should focus on creating an enablement knowledge base, prioritizing text-based content, encouraging user feedback, monitoring usage and user queries, and being cautious of chatbot accuracy.
... continue reading belowFive Sales Enablement Tips for the AI Era
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Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.
Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.
Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.