Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Demand Generation — Wed., Jul. 17, 2024 B2B marketers face challenges of doing more with less and meeting pipeline targets. Traditional sales methods are outdated due to the digital landscape, causing longer sales cycles and increased competition for leads. To succeed, marketers must shift to a "branded demand" strategy, combining brand development and demand creation. This includes building trust through valuable content, aligning brand objectives with customer needs, and utilizing data to engage buyers at every stage. Collaboration between Marketing and Sales is crucial, with a focus on measuring success and adapting strategies to the evolving buyer journey. By aligning brand and demand efforts, companies can drive revenue growth and establish themselves as thought leaders in the industry. ... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

Five Sales Enablement Tips for the AI Era

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

How B2B Social Proof Can Boost Credibility and Sales

How B2B Social Proof Can Boost Credibility and Sales

Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Subscribe to the MarketingProfs Today newsletter