Are Marketers Worried About Being Replaced by AI?
Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
AI, marketing, and ethics create confusion, frustration, and questionable decisions. Arizona attorney Ruth Carter shares tips for navigating the new AI reality, including reading terms, ensuring privacy and confidentiality, and being transparent with customers.
Verify AI security measures and risk management to prevent hacking and data theft. Create policies, be transparent with customers, and add legal protection to contracts. Don't engage in unethical behavior and consider walking away from clients who do.
Check out MarketingProfs' AI for Demand Gen Marketers session for more information on how AI can improve demand generation. Other articles in the series cover AI's use in the customer journey, building buyer personas, thought leadership, copyediting, and predictive analytics. Follow these steps to successfully integrate AI into your marketing strategies.
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Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.