The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
The traditional role of Chief Marketing Officer is changing, with a focus on both brand-building and revenue generation. Today's CMO must be a strategic partner who drives measurable results and adapts to new expectations.
Companies are eliminating standalone CMO roles, and having Marketing report to Finance. This shift signifies a change in expectations and the need for concrete returns on investment. CMOs must quickly adapt or risk losing their jobs.
The new generation of CMOs must gather and analyze data, invest in an agile martech stack, and collaborate with other teams. Data-driven decision making, personalized experiences, and integration are key to proving marketing's impact and driving business growth.
... continue reading belowThe Data-Driven CMO: From Brand Builder to Revenue Generator
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See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.
Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.