Why a Purpose-Driven Marketing Strategy Matters in B2B
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The Data-Driven CMO: From Brand Builder to Revenue Generator
Marketing Strategy — Thu., Jul. 11, 2024The traditional role of Chief Marketing Officer is changing, with a focus on both brand-building and revenue generation. Today's CMO must be a strategic partner who drives measurable results and adapts to new expectations.
Companies are eliminating standalone CMO roles, and having Marketing report to Finance. This shift signifies a change in expectations and the need for concrete returns on investment. CMOs must quickly adapt or risk losing their jobs.
The new generation of CMOs must gather and analyze data, invest in an agile martech stack, and collaborate with other teams. Data-driven decision making, personalized experiences, and integration are key to proving marketing's impact and driving business growth.
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The Data-Driven CMO: From Brand Builder to Revenue Generator
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